A good day to be a dog and My Dearest

“My Dearest” and “A Good Day To Be A Dog” are now both airing on MBC with different broadcast slots. However, Korean media revealed that these two dramas of different genres received different treatment from MBC.

Currently, MBC hit a big jackpot with the broadcast of “My Dearest”. This drama has achieved more than expected. Since the drama’s plot reached the Sino-Korean war during the Joseon Dynasty, the ratings have soared.

“My Dearest” even broke its own broadcast rating record with every episode. The highest rating for the drama Nam Goong Min CS is in the range of 12.2 percent. Apart from that, the drama and its stars gained popularity as the most talked about.

“A Good Day To Be A Dog” perceives a different situation. The drama, starring Cha Eunwoo and Park Gyu Young, has had an audience rating of around 1 percent since its first episode was broadcast in the Wednesday slot.

The audience rating for the fourth episode broadcast on Wednesday (1/11) also only reached 1.7 percent. One of the reasons for the decline in ratings is due to the uncertainty of broadcast schedules. Initially this drama aired 2 episodes straight in the first week, but went on hiatus for 2 weeks after that.

It won’t be easy for “A Good Day To Be A Dog” to gain regular viewers with a messy schedule like this. The excitement caused by the Eunwoo effect in the first week of broadcast is also said to have disappeared.

According to FUNdex, a K-content topic analysis agency, “A Good Day To Be A Dog” was not even in the top 10 hot topics of TV-OTT in the fourth week of October. Eunwoo and Gyu Young also dropped out of the top 10 in drama actor popularity rankings.

Therefore, MBC gave different treatments to “My Dearest” and “A Good Day To Be A Dog”. MBC only rebroadcast the drama twice, namely on Sunday at 01:00 and 12:25. Compared with “My Dearest” which has more than 20 reruns per episode, the number of reruns of “A Good Day To Be A Dog” is too few.

From MBC’s point of view, it makes sense to push for more profitable projects. However, it is questionable whether MBC is responsible for the good results of “My Dearest” which was widely promoted and the poor results of “A Good Day To Be A Dog” which was considered neglected.

By News Editor

News editor

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